Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion
نویسندگان
چکیده
منابع مشابه
Comprehensive tobacco marketing restrictions: promotion, packaging, price and place.
Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO Framework Convention on Tobacco Control have inspired more than half the countries in the world to ban some forms of tobacco marketing. This paper briefly describes the ways in which cigarette marketing is restricted and the tobacco industry's efforts to subvert restrictions. It reviews what is known abou...
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Today, concepts such as place attachment, sense of place, meaning of place, place identity, has devoted many studies In literature of architecture and urban design particularly in the field of environmental psychology. It is obvious that in all these concepts, various aspects of interaction between human and place and the impact that places have on people has been presented. This paper defines ...
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Facing high competitive intensity and a rapid rise in tourism activity and export trade, many businesses have turned to their place of origin (PO) as a point of positive differentiation (Johansson 1988; Echtner and Ritchie 1993). This PO effect, often associated with a country, but increasingly a state or city (Thode and Maskulka 1998), has led to coordination of campaigns which promote positiv...
متن کاملThe Four R’s of Place Branding
This paper is part of a research agenda that adopts the paradigm of co-creation to analyse the process and practice of place branding with the intention of recommending a set of principles for place branding. This particular research investigates the interactions and relationships between people and their place to identify the constructs that are interwoven into those interactions and which inf...
متن کاملPlace-Based Marketing Opportunities for Vermont
Vermont is widely recognized as a national leader in the place-based marketing of the state’s food products. This has been accomplished through the work of Vermont farmers and producers, and the support and programs of the Vermont Agency of Agriculture, Food and Markets and a variety of nonprofit organizations. Together, these groups have been able to take advantage of the connection made by ma...
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ژورنال
عنوان ژورنال: Cities
سال: 2018
ISSN: 0264-2751
DOI: 10.1016/j.cities.2017.08.021